Every year, a universe of apps is launched, capturing the preferences of a vast audience on Android and iOS, quickly becoming the most popular and widely downloaded.

In this constantly evolving scenario, digital stores offer a range of possibilities that meet the interests and needs of consumers. Tracking the ranking of the most downloaded apps is like mapping the contours of a dynamic environment, where trends are perceived and the next hits in the mobile universe are anticipated.

Google Play and the App Store are at the center of mobile app trends.

The most downloaded apps reflect the preferences and needs of users, so see below the download ranking, which is a thermometer for the current trends in the app market:

1. WhatsApp

WhatsApp was launched in 2009 and quickly established itself as a viable alternative to short message services, also known as SMS. With its proposal for instant messaging exchange, the app soon became essential for the daily communication of millions of people around the world. In addition to sending text messages, the app allows:

• Recording and sending audios: Facilitates quick and personal communication.
• Making video calls: Allows face-to-face conversations at a distance.
• Sharing photos and statuses: Creates a space to share moments.

Since 2014, WhatsApp has been part of Facebook’s portfolio, and this acquisition has not impacted its popularity. To date, the app has surpassed the 5 billion downloads mark on major mobile application platforms like Google Play and App Store.

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2. Instagram

Instagram stood out as a platform of significant relevance in photo and video sharing. Conceived by Kevin Systrom and Mike Krieger in 2010, this social network has enhanced the way people visually express their experiences and interests.

With a wide range of filters and editing options, Instagram facilitates the creation of engaging and high-quality visual content. A differentiator of the platform is its individualized feed system, which displays posts aligned with the user’s tastes.

A resounding success, the social network has surpassed the 5 billion download mark in the virtual stores Google Play and App Store, reaffirming its position as one of the most downloaded apps on both Android and iOS devices.

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3. TikTok

TikTok, the leading platform among digital media for sharing short videos, was created by ByteDance in 2016. Its distinctive features are the dynamic contents in vertical format that have a special appeal to the younger generation.

With its rise, several content creators have reached digital stardom, amassing millions of followers through videos ranging from contagious dances to original clips that become global trends.

The massive popularity of the app is evidenced by the impressive milestone of more than one billion installations in Google’s and Apple’s app stores. The app has established itself as a significant platform for launching internet influencers.

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5. Capcut

Created by Bytedance, the same group as TikTok, CapCut emerged in 2020 as an accessible and robust option for mobile video editing. The ease of use is notable in this application, allowing users without extensive editing experience to bring videos to life for various purposes.

Main Features:

Intuitive Editing: Access to simplified tools for video editing.

Content Versatility: Suitable for both short social videos and more elaborate projects.

Number of Downloads: More than 500 million installations in the app stores.

High Rating: Positioned as the leading editing app in downloads on the App Store and Google Play.

The combination of ease of use and versatile tools makes CapCut a frequent choice for creating audiovisual content on mobile devices.

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5. HBO Max: Movie and Series Streaming Service

Launched in 2020, HBO Max stands out in the streaming app environment for its comprehensive library and original programming. The platform attracts users on both Android and iOS devices, consolidating its market presence with an inclusive collection that spans from new cinematic releases to timeless classics.

The superior image quality is one of the main reasons audiences choose HBO Max for their audiovisual entertainment.

Number of Downloads: More than 10 million on Google Play and App Store.

Image Quality: Availability of content in 4K and HDR.

Collection: Wide variety of movies, exclusive series, and blockbusters.

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6. Threads of Conversation

The Threads of Conversation app, developed by Instagram in 2023, facilitates direct and intimate contact with followers. With an emphasis on brief messages, the user experience is similar to that of Twitter, making it a notable competitor in the communication app market.

Users can engage with posts through reactions like likes and comments, as well as share content.

The app’s availability is broad, found on both Google Play and the Apple Store, having surpassed the 100 million downloads mark.

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7. Temu: Billionaire Discount Shopping

Temu emerges as a phenomenon in e-commerce, tallying more than 100 million downloads on platforms such as Google Play and the App Store. Innovation was on its side since its launch in September 2022, when Walmart and Shopify joined forces to create this international marketplace.

Temu’s differential is the personalized shopping experience that stands out from the competition, bringing savings to the consumer.

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It features real-time product promotions and discounts that can reach up to 90%.

Access is facilitated and is available on multiple operating systems like Android and iOS with an intuitive interface and easy navigation.

In recent years, it has established itself as an essential app for those looking to save without compromising on quality. Temu not only meets but exceeds the expectations of shoppers around the globe. It’s worth checking out the conveniences it provides during your next shopping moment!

Now that you know the most downloaded Apps, just choose which ones you need at the moment and download them to your smartphone. And remember: Make good use!